A strong word-of-mouth marketing campaign is the surest way to promote the continued growth of an organization. As an active member, you not only know the value that your membership provides in advancing your career and strengthening your profession, but you are also in daily contact with a wealth of prospective members at your job and through your network of professional colleagues.
Recruiting new members to CPNP is easy. Follow the tips below to maximize the likelihood that the individuals that you speak to will join:
- Identify the best prospects. Review your network of professional colleagues and identify those who could benefit most from CPNP membership. When meeting new individuals, consider asking whether or not they are a member of CPNP. If not, utilize the tools below to tell them about CPNP.
- Know the benefits of membership. CPNP provides valuable resources to our members. The more familiar that you are with these benefits, the better equipped you will be to discuss them with your colleagues. Recall why you first joined and how you have come to value these benefits as your career has progressed.
- Keep membership materials close. Keep CPNP membership brochures and applications on hand in your office or when attending a professional event. Need membership materials? Contact CPNP to request that we send you membership flyers and applications. Better yet, refer potential members to www.cpnp.org/join for convenient, quick online application.
- Give examples. Provide your colleagues with examples of how your CPNP membership has benefitted you in your career. A positive testimonial can be one of the strongest tools when recruiting new members.
- Focus on their needs. Each individual has different needs regarding their professional development. Ask questions about their professional goals and what information they are looking for. Based on their answers, identify and highlight the benefits that will be of greatest value to them.
- Close with plan of action. After discussing the value of membership and your experiences with CPNP, walk them through the process of applying for membership. Direct them to the online interface at www.cpnp.org/join or provide them with a hard-copy of CPNP’s membership application. Always refer them to the CPNP website, www.cpnp.org, so that they can browse the site and get more information following your conversation.
- Follow-up. Check back in a few weeks to politely inquire about whether or not they’ve joined and to ask if they have any additional questions. If they haven’t already joined, this follow-up can serve as a reminder for them to do so.
- Thank them. Send them a short message or e-mail, thanking them for considering CPNP membership and supporting the fields of psychiatric and neurologic pharmacy.
CPNP will track the number of recruits by recording the member name noted in the “Referred By” field of each new membership application so please be sure your colleague enters your name.
Potential Members to Recruit Include:
- Colleagues
- Pharmacy Students
- Pharmacy Residents and Fellows
- StateHospital Pharmacists
- Community Mental Health Pharmacists
- Consultant Pharmacists
- Nurse Practitioners
- Anyone else you think would find value in joining CPNP
