The AAPP Advocacy Framework helps prioritize various initiatives and ensure that AAPP engages with all relevant stakeholders at the appropriate level.
This unifying framework includes several key components:
- Awareness, Acceptance, Action: This core advocacy concept clarifies how each person and audience must progress gradually to become your ally. Before an administrator can hire more BCPPs, they must accept the value. Before they can accept the value, they must be aware of BCPPs. By recognizing the distinct stages, we can target our efforts more effectively.
- Audiences: From the public to legislators, each audience has a different level of interest and ability to affect change. Legislators have the most authority, but they also need more data and have the most competing interests. On the other hand, a patient can act quickly on their own behalf, but it only affects them. Each audience in the pyramid can impact audiences above and below them. Because of the different needs, content is different depending on the target audience.
- Data: Although data is not part of the Awareness, Acceptance, Action model, we know that significant data is required to move many of our key audiences to acceptance.
- Delegation: Government Affairs (GA) and Professional Affairs (PA) work in different audiences, so we attempt to clarify the delegation of responsibility here. Note that pharmacists are not listed as an audience because we generally advocate with them rather than to them. Thus, most pharmacist coalitions are handled through GA to provide a coordinated outreach to regulators and legislators.
