This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

How to Build Your Online Presence: A Checklist for Physicians

Building and maintaining a successful online presence is critical to your practice’s marketing reach and effectiveness. Start by finding a knowledgeable partner who can help you define your goals and launch the many programs available for growing your practice on the Web. There’s not a “one size fits all” solution for creating a successful online presence, and a trusted source can help you determine which strategies will yield the best results for your practice.

Ask the following questions for a closer look at how you can improve your online performance. […]

By |September 26th, 2012|Physician Help|Comments Off on How to Build Your Online Presence: A Checklist for Physicians

Have You Googled Your Practice Lately?

Where do people look when they need a new physician? The Internet. They do a search using a variation of keywords such as, “family doctor Fayetteville,” and in a matter of seconds the search engine
returns a multitude of results in order of relevancy. By now, hopefully you have a practice website that follows best practice SEO in order to secure a high ranking in the search results for keywords relevant to
your local area.

But what about a patient who was referred to your practice and wants to learn more about you? They’re going to search for your name or practice name to determine whether or not they want to book an appointment. Whether you have a website or not, you may be surprised at what you find when you search for yourself on Google or other major search engines. Here’s why: […]

By |July 23rd, 2012|Physician Help|Comments Off on Have You Googled Your Practice Lately?

Guest Blog: Birthing the Foundation

AAPP invites you to join Dr. John Kihm on his journey to create a new tax-exempt foundation with the ambitious goal of bettering patients’ and physicians’ lives and the communities in which they live.
Visit his blog by visiting http://birthingthefoundation.blogspot.com/ or by clicking on the title of the first post, below.

Birthing the Foundation

Sunday, June 28, 2012
Welcome to  Birthing the […]

By |June 28th, 2012|Physician Help|Comments Off on Guest Blog: Birthing the Foundation

Your Website’s Role in Promoting Your Services Online

Where do patients look when they have a question about their health? How do patients learn about symptoms, diagnoses and treatments? Since the advent of the Internet, medical care and the ways in which patients discover new physicians and how to improve their health has shifted.

A recent survey tells us that 80% of Internet users look online for health information.  As patients increasingly flock to the Web for information concerning their general health, doctors have two options: do nothing and miss out on new patients, or leverage the resources available to educate and garner interest from patients who are already actively searching for ways to improve their health online.  Online patient education resources, blogging and pay per click advertising are three powerful ways to market your services to patients on the Internet.
Web-based Patient Education
Your website can play a pivotal role in educating patients and introducing them to the services your practice offers.  With your website’s educational materials, such as a patient education library, available to patients 24/7, you can save yourself valuable time otherwise spent in repeated explanation about basic information. Well-informed patients are also generally more compliant with treatment protocol, which leads to improved successful outcomes and increased referrals to your practice. By providing patients with direct links to your website, you ensure that they are receiving accurate and relevant information, and can refer to it as frequently as necessary.
Blogging
Blogging is a great way to establish your own voice as a medical expert by authoring your own learning materials. Post office updates, reveal your personal achievements, promote new treatments and offer health tips to your blog once or twice a week to keep readers engaged, informed and coming back for more on a regular basis. Unlike the educational library on your site, your blog should showcase the humanistic side of your practice, while also encouraging conversation with your patients. […]

By |March 26th, 2012|Physician Help|Comments Off on Your Website’s Role in Promoting Your Services Online

5 Easy Ways to Make Your Online Presence a Solid Source for New Patients

The beginning of 2012 is a perfect time to evaluate last year’s strengths and weaknesses and reflect on your practice’s marketing goals for the coming year.

To guide your marketing plan for 2012, ask yourself these 5 questions regarding the current status of your online presence.
1. Do you have a website, and is it up-to-date?
If you still haven’t launched a professional site for your practice, don’t wait any longer. It’s the single most important marketing tool your practice can have today and the number one way new and referred patients will find you and learn about your services.  If you do have a site, your work isn’t finished, either. Whether you built your site five years ago or in the last year, like any marketing tactic, you continually need to measure and fine-tune its capabilities if you want to maximize its effectiveness. Your website is often your practice’s first impression and could be your last if the message patients get is: ‘We’re a step behind the times.’ […]

By |January 30th, 2012|Physician Help|Comments Off on 5 Easy Ways to Make Your Online Presence a Solid Source for New Patients

Reaching Patients on the Go: Why Mobile-Compatible Websites are a Practice Must-Have

Building a website for viewing on mobile devices has become increasingly important as more and more people are using smartphones to stay connected on the go.  Mobile searches have grown by 4 times since 2010, and by 2015 there will be one mobile device for every person on earth. Over 75 million people in the U.S. have tapped into their smartphones for everything from making calls, checking email and browsing the Internet.  People are demanding more out of their mobile experience, including speed, accuracy and accessibility of information available at their fingertips. Catering to the needs of your patient base by establishing your online mobile presence will become more and more critical in the coming years.

Physicians who have a website can benefit greatly by establishing a mobile presence. A mobile-compatible website allows for a more meaningful, mobile Internet experience for current patients, and allows doctors to reach a growing demographic of tech-savvy patients who have substituted much of their computer-based Web business with their mobile devices.    Websites that aren’t optimized for smartphones are difficult and frustrating to browse, and annoyed visitors may translate to leaving your website for a more mobile-friendly site.

Due to a mobile phone’s small size and slower speeds, many images, videos, and flash content that would normally appear and perform fine on a computer need to be modified for clear viewing on a mobile device.  This is a complex process that involves decreasing image size, improving performance speed and recreating the look and feel of your website to a mobile-compatible format that integrates seamlessly with your existing site.   Seeking the assistance of a healthcare Internet marketing company can help you quickly create a mobile version of your website that will make it much easier for your patients to browse your site. […]

By |November 23rd, 2011|Physician Help|Comments Off on Reaching Patients on the Go: Why Mobile-Compatible Websites are a Practice Must-Have

Telehealth Without a “Double Flush” by Jim Eischen of Eischen Law Group

So what is “telehealth?” California’s new telehealth law (AB 415) redefines it as:

“The mode of delivering health care services and public health via information and communication technologies to facilitate the diagnosis, consultation, treatment, education, care management, and self-management of a patient’s health care while the patient is at the originating site and the health care provider is at a distant site.  Telehealth facilitates patient self-management and caregiver support for patients and includes synchronous interactions and asynchronous store and forward transfers.”

California’s new telehealth laws includes email and telephone communication. Both real-time (“synchronous”) and time-delayed (“asynchronous”) electronic communication are also included. Email or telephone telehealth is not a mandatory plan reimbursement, but plan reimbursement is now more possible. Verbal consent now adequately authorizes California telehealth services. Prior Medi-Cal restrictions on implementing telehealth (ex. establishing a barrier to face-to-face visits before telehealth authorized) were removed.

Is something new afoot? Yes and no. Telehealth is not a new idea. In 1996 California was the first state in the US to pass legislation (the Telemedicine Development Act of 1996) establishing telemedicine as a legitimate method of delivering health care (but with limited reimbursement provisions). The Department of Health & Human Services/Medicare has experimented with telemedicine projects to deliver medical services to underserved/rural areas lacking sufficient medical infrastructure. But, like California, Medicare does not broadly reimburse for telephone or email or other telehealth services.

Telehealth is not new. But there is a renewed and historic effort by governments to reduce medical entitlement costs and achieve improved primary care outcomes so we slow down plan (i.e. Medicare) utilization. Why? Because if we don’t get healthier more efficiently, Medicare goes broke funding too much hospitalization and expensive medical intervention. The Department of Health & Human Services (HHS) is trying very hard to generate innovative methods to more efficiently delivery primary care: incentivized electronic medical records platforms to improve physician/patient communication and information management; accountable care organizations intended to compensate hospital/physician teams for decreasing hospitalization while better tracking patient information; and telehealth certainly fits right in with this effort. Makes sense. But does it also make “cents”–are we feasibly solving the underlying primary problem? […]

By |October 31st, 2011|Physician Help|Comments Off on Telehealth Without a “Double Flush” by Jim Eischen of Eischen Law Group