Let me be the first to welcome you to the website for the American Academy of Private Physicians. I am excited to continue to be involved in the organization, and am honored to serve as your president.
We are all well aware of the massive changes that have occurred in the American medical system over the past few decades. Although many of these changes have happened within the “traditional” practice of medicine, private medical practices have reinvented themselves as well. When the world was first introduced to the concept of private medicine, it was under the guise of doctors serving a privileged few patients who were paying large retainers for super-premium medical benefits. While these practices continue to flourish, the direct care movement has grown to spawn a variety of private practice models that fit almost any patient’s budget. From practices that bill fee-for-services to those that charge monthly fees that are less than a cable bill, the market has spoken. Doctors who practice private medicine are adapting to the needs of their patients and are modifying their practices to better serve them. Over the past decade the number of direct care physicians in the United States has soared to over 5000. We have seen the future of medicine, and this mode of medical practice is clearly part of it!
The AAPP’s primary function is to serve as the official national trade organization for medical doctors in the practice of private medicine. The AAPP is proud to act as the pre-eminent informational resource and professional advocacy group for all of our members – including the thousands we now serve and the countless others who are yet to come. Whether greeting physicians who are seeking to convert an existing practice or helping established direct practices grow more quickly, the AAPP has some of the most experienced minds in the business championing our cause. Additional areas of focus for the organization include national direct care public relations, legal and regulatory engagement on behalf of private medicine, and enhancing professional connectivity within our private physician community.
Chief among our membership benefits are a practice listing within our national direct care registry and accelerated access to our regular conferences, which focus on examining the most relevant topics of the day with support from industry experts. With additional content ranging from the introduction of innovative new technologies to help advance your business, to the creation of collegial networking opportunities from around the country, our AAPP conferences are second-to-none in representing the interests of private physicians.
I invite all of you to join our group and become a part of the direct care movement. It holds the promise of the biggest personal and professional return on investment that you’ll ever make!
Matthew J. Priddy, MD
American Academy of Private Physicians