Where do patients look when they have a question about their health? How do patients learn about symptoms, diagnoses and treatments? Since the advent of the Internet, medical care and the ways in which patients discover new physicians and how to improve their health has shifted.
A recent survey tells us that 80% of Internet users look online for health information. As patients increasingly flock to the Web for information concerning their general health, doctors have two options: do nothing and miss out on new patients, or leverage the resources available to educate and garner interest from patients who are already actively searching for ways to improve their health online. Online patient education resources, blogging and pay per click advertising are three powerful ways to market your services to patients on the Internet.
Web-based Patient Education
Your website can play a pivotal role in educating patients and introducing them to the services your practice offers. With your website’s educational materials, such as a patient education library, available to patients 24/7, you can save yourself valuable time otherwise spent in repeated explanation about basic information. Well-informed patients are also generally more compliant with treatment protocol, which leads to improved successful outcomes and increased referrals to your practice. By providing patients with direct links to your website, you ensure that they are receiving accurate and relevant information, and can refer to it as frequently as necessary.
Blogging is a great way to establish your own voice as a medical expert by authoring your own learning materials. Post office updates, reveal your personal achievements, promote new treatments and offer health tips to your blog once or twice a week to keep readers engaged, informed and coming back for more on a regular basis. Unlike the educational library on your site, your blog should showcase the humanistic side of your practice, while also encouraging conversation with your patients. […]