The beginning of 2012 is a perfect time to evaluate last year’s strengths and weaknesses and reflect on your practice’s marketing goals for the coming year.
To guide your marketing plan for 2012, ask yourself these 5 questions regarding the current status of your online presence.
1. Do you have a website, and is it up-to-date?
If you still haven’t launched a professional site for your practice, don’t wait any longer. It’s the single most important marketing tool your practice can have today and the number one way new and referred patients will find you and learn about your services. If you do have a site, your work isn’t finished, either. Whether you built your site five years ago or in the last year, like any marketing tactic, you continually need to measure and fine-tune its capabilities if you want to maximize its effectiveness. Your website is often your practice’s first impression and could be your last if the message patients get is: ‘We’re a step behind the times.’ […]